A Brazilian keratin treatment is a procedure done in a salon that straightens all types of hair. It removes frizziness and strengthens the hair through the use of keratin, a protein naturally found in the hair. Brazilian keratin treatments leave hair smooth, glossy, and straight.
.Why Keratin is Good for Hair
Keratin is a protein found naturally in human hair. It fortifies the hair shaft, making it more resilient and less prone to breakage. Curly and wavy hair naturally contains less keratin than straight hair. Brazilian keratin treatment is a natural way to straighten hair by adding more keratin to the cuticle. During a Brazilian keratin treatment, a solution high in keratin is applied to the hair to reinfuse keratin, rendering hair silky, shiny, and straight. In addition to straightening the hair, the treatment fortifies hair with strength and elasticity.
How It Works
As the solution sits on your hair, small keratin molecules penetrate the hair cortex. These molecules work inside the hair shaft to reinfuse it with strength and improve texture. This is what causes the straight, glossy look the treatment is known for.
While the small molecules are working inside the hair shaft, the large keratin molecules coat the outside of the hair shaft. They form a protective barrier that further strengthens the hair by warding off environmental damage and helping to protect against stresses like heat styling.
What to Expect
At a salon, your hair will first be shampooed. A stylist will then apply a solution to your hair, coating all strands from roots to tips. This is the Brazilian keratin treatment. After the treatment has had maximum impact on your hair, the stylist will blow-dry and then flatiron your hair. Flatironing seals the keratin into the hair shaft and completes the treatment. The whole process will take about two hours, but will vary depending on the length and thickness of your hair.
Do not wet your hair or use any product for four full days after the treatment. Adding anything to the hair, even water, could reverse the effects of the treatment.
Typically, a keratin treatment lasts about three months. The effects will not wear off during those three months, meaning you'll have straight, shiny hair every day without the aid of heat styling or flatirons. Price varies by location, but on average, it costs around $300, as of June 2010.
Ideal Candidates for Brazilian Keratin Treatments
Anyone who wants smooth, sleek, straight, shiny hair is an ideal candidate for Brazilian keratin treatments. Pregnant and nursing women are advised to avoid this treatment.
Before keratin treatments were widely available, a Japanese straightening technique was popular. Because it was so damaging, Japanese straightening could only be performed on non-colored hair. Unlike Japanese straightening, Brazilian keratin treatments can be performed on any type of hair, including highlighted and colored hair.
A Word of Warning
Some earlier forms of the treatment contained formaldehyde. The treatment was discovered in Brazil by a mortician who noticed that corpses' hair was straightening during the embalming process. This was attributed to formaldehyde, which was used in the original formulas of the Brazilian keratin treatment. Before the procedure begins, confirm with your stylist that the treatment you are receiving is formaldehyde-free.
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Newport Beach, Ca 92660
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